Unlock Huge Indian Market for Innovative Products
‘The Economist’ calls India a continent masquerading as a country. India’s massive population of 1.3 billion people has transformed its domestic Pharmaceutical market as the third largest in the world by volume and the tenth largest by value (2015: 21 billion US$). In last 10 years it has been growing at about 20 % and is well poised to grow to USD 55 billion by 2020 with rising income levels of patients and proactive government policies aimed at providing both access and affordability to the remotest parts of the country. For value based innovative products, this presents a goldmine of high volume sales and profits when harnessed with the right partnerships and apt price points.